The food and beverage company Kraft Heinz has entered into an agreement to sell its North American coffee business to private equity firm One Rock Capital Partners in a deal valued at $650 million. The transaction marks a strategic shift for Kraft Heinz, divesting a portfolio that includes legacy brands such as Maxwell House and Gevalia.
Under the terms of the sale, Kraft Heinz will retain a 30% non-controlling ownership stake in the newly formed standalone coffee company. The deal encompasses seven brands: Maxwell House, Gevalia, Yuban, Nabob, Tassimo, Sanka, and the specialty roaster Ethical Bean. It also includes manufacturing facilities in Jacksonville, Florida, and Vancouver, British Columbia, with approximately 250 employees expected to transition with the business.
This divestiture follows broader restructuring efforts at Kraft Heinz and represents a significant exit from a category its predecessor companies have participated in for decades. For the buyer, One Rock Capital Partners, the acquisition adds to its portfolio of corporate carve-outs, which includes the former Nestlé North American bottled water business. The firm stated its intent to accelerate investment in the coffee brands to drive growth. The transaction is anticipated to close in mid-2027, subject to regulatory approval.